Jay Fisher, Director of Operations/Partner for three Connecticut-based Buffalo Wild Wings locations
“I have spent my entire career in the restaurant business and I can honestly say that no marketing or sales program I’ve seen outperforms NFP Sports when it comes to generating brand awareness within local communities, specifically within high schools. As a sports restaurant, the NFP Sports program gives us the perfect opportunity to give back to some of our most loyal guests - local coaches, youth athletes, and the families who support them.
Further, the program’s residual impact for our restaurant ranges far beyond the dollar ROI generated by the discount card program. The program allows us to connect with local kids and encourage them to make Buffalo Wild Wings their hang out spot, as opposed to a more dangerous environment. Additionally, it helps us cultivate relationships with these kids so they come back as employees and/or guests for years. And when it comes to coaches, James Thomson and the team at NFP Sports go above and beyond the discount program, helping us host local events to honor dozens of local coaches who are key influencers in the lives of future leaders.
As someone who has a personal connection to helping the kids in our community, I can say I am thrilled to be working with NFP Sports to make a difference in their lives. Thanks goes out to James and his team for busting their tail to deliver a powerful ROI that far exceeds discount redemption rates.”